Live streaming room+matchmaker, new online dating mode
As a leading brand in the internet dating industry, Youyuan has created interesting and diverse dating methods for singles in the new era. After Youyuan Network, Youyuan Online has created its fourth generation products, such as red line blind dates and red line dating, which have gained popularity among users. On the Red Line dating app, users can video date and chat with their desired partners, helping them expand their social circle and creating interesting and diverse dating methods for the new era of singles.
After the popularity of live streaming, Youyuan Network also introduced live streaming to the platform, creating a new online dating method of "live streaming room+online matchmaker". According to a survey report on the emotions of single urban youth in China's "cloud dating" released by a professional organization, more than 90% of single urban youth agree with video dating methods, and nearly 5 adults believe that video dating is more effective.
Through live dating, face-to-face conversations can be achieved online, instantly bringing the distance of the blind date closer and avoiding the embarrassment of traditional blind dates meeting for the first time. Moreover, online matchmakers can also provide ice breaking and matchmaking services for first-time male and female guests, adjusting the dating atmosphere in a timely manner, making the dating process more relaxed and comfortable. Youyuan Network and Red Line dating have expanded the channels for young people to make friends, and the relaxed and interesting ways of making friends have met more people's emotional needs, helping more and more people successfully get out of their singles.
Live streaming image quality experience, affecting anchor loss, user experience, and flow
After years of development, live streaming has moved from the early barbaric era to the professional era. The live video experience has also shifted from blurry visuals to an increasing pursuit of high-definition quality. Game live streaming has long achieved Blu ray live streaming, and during the game live streaming battle, clarity has also become the core competitiveness of various platforms. Returning to the entertainment live streaming scene of making friends on the red line, the quality of the picture experience has also become a key factor affecting anchor retention, user experience, and platform flow.
Anchor loss. Poor image quality is a key factor in the loss of anchors. When anchors perform significantly differently on different platforms in the same live streaming environment, it can accelerate the loss of high-quality anchors for platforms with poor image quality and experience.
Poor user experience. Unclear image quality can have an impact on both broadcasters and viewers, as users cannot find high-quality anchors on the platform. In the long run, it will seriously affect user reputation and the overall operation of the platform.
Poor interactivity, affecting platform flow. Live streaming is increasingly emphasizing interactive experiences, whether it's audience and host connected to the microphone or PK between hosts, which are highly interactive live streaming scenes. If the live streaming image quality experience is not good, and the host and users are unwilling to use the microphone, it cannot effectively stimulate users to make more payments, which directly affects the platform's flow.
Therefore, optimizing the quality of live streaming images and enhancing the video interaction experience between hosts and users has become a top priority for most video live streaming platforms.
High definition vs standard definition, with a user retention time of 10.3% longer
The Red Line Dating app has a variety of live interactive scenes, including 1v1 videos, unicast live streaming, three person rooms, seven person rooms, and more. The 1V1 video is mainly for video matching scenarios, where two users engage in video chats and are relatively private; Unicast scenarios are mainly divided into two categories: one is single player live streaming, where users connect to their microphone; The second is the PK scenario, where two anchors work together to connect to the microphone; A three person room, also known as a blind date room, consists of one matchmaker and two guests for interactive chat; The seven person room is mainly a party room, consisting of one homeowner and six interactive users for interactive chat.
The target user group for red line dating is mainly the sinking market in China. These anchors from third and fourth tier cities have varying quality, and most of them are ordinary people who do not have professional cameras or lighting equipment for professional anchors. When the anchor cannot invest too much and wants to further improve operational effectiveness, it is even more necessary for the platform to improve the quality of live streaming images and experience from its own product perspective.
Red Line Dating contacted their real-time audio and video technology service provider, SoundNet, to improve video clarity and improve the picture quality experience, which is their primary problem they want to solve. After the launch of the "Real time HD Super Image Quality" solution on the voice network, Red Line Dating has comprehensively improved the image quality of anchors in various online business scenarios. According to the customer data monitoring of the live streaming video of "Real Time HD Super Image Quality" launched by SoundNet, the high-definition image quality is 10.3% longer than the standard definition image quality, and the average monthly anchor income has also been improved to some extent.
The person in charge of red line dating technology said, "After using the real-time high-definition and super image quality solution of SoundNet, many anchors and guilds on the platform have reported to us that the current image quality has significantly improved, and the live streaming effect is very good, especially in single person live streaming scenes
Sharpness increased from 540p to 720p, with a 50% decrease in lag rate
In video interaction scenarios, video lag rate is an important factor affecting the duration of user retention. Especially in 1v1 video call and video blind date scenarios, users are more sensitive to changes in video lag rate in the channel than in other scenarios. From the data released by SoundNet in "Real Time Universe" earlier, it can be found that in video dating scenes, when the video lag rate in the channel is higher than 9%, 90% of users cannot accept it. Moreover, when the user's lag rate in the channel is between 3.4% -9%, for every 0.1% decrease in video lag rate, the average length of user stay in the channel increases by 2.3 seconds.
It is not difficult to see that the lag rate is a technical experience indicator that app product operators are particularly concerned about. In traditional cognition, if one wants to improve image quality and clarity, it often comes at the cost of a higher lag rate. Therefore, operators sometimes prefer to sacrifice a portion of the resolution rather than increase the user's lag rate.
For red line dating, they also face the same problem. Due to the complex and diverse equipment types in third and fourth tier cities, the probability of causing lag is even higher. Through various video black technologies, SoundNet has perfectly helped red line dating solve this concern. After connecting to SoundNet's real-time high-definition and super image quality solution, red line dating not only achieved image quality and experience upgrades, but also achieved a decrease in lag rate indicators instead of an increase. Data shows that after Red Line Dating increased the resolution of 1v1 video scenes from 540p and below to 720p, the lag rate decreased by 50%. At the same time, through the preferential strategy of SoundNet, there is almost no additional usage cost added.
